The web3 billion user scaling problem

What’s blocking the first billion web3 users?

The super apps that dominate web2.0 are mostly first movers that captured a market by bringing users value in a way no other app previously did. Eventually web3 will have a killer app that brings users value in a way that previous apps could not.

Web3 must be fully functional from a mobile device

The current web3 UX requires both a desktop and a physical hardware wallet.

Web3 infrastructure problems require new infrastructure solutions

Beyond the specific infrastructure needs of a app providing service to billions of humans around the globe, there are also unique problems for applications built on decentralized databases.

Latency kills web3

Milliseconds matters; users accept nothing less than the low-latency and responsive web2.0 experience they’re used to. A laggy and slow UX destroys user engagement, and makes user retention impossible. Until web3 solves it’s latency problem, it will not compete with web2.0.

Web3 is currently SLOW — mobile or otherwise
The speed of light gatekeeps the speed of which a users, applications, and blockchains can interact.

The blockchain is not everywhere — It’s where your users connect to it

Idealistically, decentralized databases may be everything, everywhere, all of the time, but the user doesn’t care about your ideals. From a user’s perspective the connection to the blockchain IS the blockchain. On Ethereum and Solana, RPC nodes act as on-ramps to the blockchain highway. Their location is critical to the user experience.

Bring the blockchain to the user increases response times.

Quicker to the Block

Traffic on the public internet is routed along a path chosen algorithmically using a variety of metrics. Latency factors into these routing decisions, but is not always the first priority. On the other hand, a private network backbone that has great peering and interconnectivity is like an HOV lane for your traffic; connection quality is the design goal.

A private network with great peering vs the public internet.
You don’t need to deploy your infrastructure into every metro to achieve fast response times globally.

Scaling to supermassive

One day you’re trying to get your mom to download your app, and three months later the NYT is banging down your door with a cash offer.


A billion users doesn’t just mean a bigger cloud bill. You need to be on every continent with more people than penguins.

Your web3 infrastructure provider needs to be everywhere on Earth.


No project is the same, and this is especially true of web3. Your project has unique infrastructure needs. These needs require tuning and calibration of your RPC nodes and validators.

Custom images allow for quick deployment of your RPC nodes


The cost of scaling can be astronomical if not managed properly. Existing web3 infrastructure providers use a request-based usage model that will not financially scale to a billion users. Taking control of your stack early allows greater control of your runway.

Resiliency is credibility

Credibility can make or break a project. Outages and hacks cause a reputational adjustment in the minds of the community. Trust mirrors valuation in the marketplace of investors and by the grace of their belief does a project succeed or fail.

Failure modes of web3 infrastructure.

Redundancy is reputation

The blockchain may be forever, timeless, a flat circle, or a snake eating its own tail. But the only thing keeping your project from oblivion, from being forgotten, is your uptime.

Readiness probes on the SP// platform pull an unhealthy application out of Anycast routing.

Security is integrity

Web3 projects use discord servers to build their communities. When you first join their discord server, the project usually has a discord bots that send a boilerplate welcome message. Besides the normal rules and pleasantries, there is often a message to the affect of, “Beware of scammers. ADMINS WILL NEVER MESSAGE YOU.”

A WAF solves for many common web3 vulnerabilities out of the box.

The first web3 super app

Web3 is as much a philosophical revolution as it is a technological revolution. The notion that our data ought not be gold in a castle guarded by the monopolistic dragons of Big Tech — that instead data should be free, open, and shared as a public good — is a radical shift. This revolution towards shared databases can affect positive change everywhere: how we do business, communicate with one another, and live our lives.

The Belugies NFT project was created by a team of young Alaskan activist to protect Beluga whales. The ‘Pod Platform’ is a hypothetical gaming platform.
The right equipment, in the right places, by the right people



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store